Social and Computer Networks I--Spring 2006
Instructor: Kevin Almeroth
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The study of social networks is an important area of social scientific
inquiry. Network analysts have developed a range of methodological
tools for studying the relationships between individuals, groups, and
other social entities and, perhaps more importantly, patterns of
relations. The application of these methods have allowed for major
advances in the understanding of how ties between people and larger
social entities (e.g., organizations) are patterned as well as the
consequences of these patterns.
Recently a range of scholars have begun to apply network-based theories
and methods to online networks. These networks range from literal
computer networks, to networks of websites, to networks of users, and
beyond.
Industry has also been increasingly interested in social networks, as
evidenced by popular websites such as MySpace, Friendster, and
FaceBook. A similar trend is found in referral applications, such as
Amazon and Netflix's referral applications, which use similarity in
expressed preferences in books, music, and videos to recommend new
merchandise to consumers. |